Korean food delivery company serves Vietnam

Korean food delivery company to acquire Vietnamese local company

Woowa Brothers (우아한 형제들), which operates the No. 1 food delivery app in Korea, “Delivery People (배달 의 민족)”, has acquired Vietnam local company Vietnammm.

Woowa Brothers, which boasts an overwhelming share of Korean food delivery, acquired Vietnammm in February through its Vietnamese subsidiary Baemin. After the acquisition, the company's share will be the third largest in Vietnam.

Founded in February 2011, Vietnammm is a pioneer in Vietnam's food delivery services. On December 8, 2015, Vietnammm acquired the foodpanda business, a Vietnamese competitor.

Korean Food Delivery Woowa Brothers What is "Delivery Ethnicity"?

Founded in 2010, Woowa Brothers is the largest food delivery app in South Korea, developing the food delivery app "Delivery Ethnicity".

According to Woowa Brothers, monthly orders exceeded 20 million in July 2018, a significant increase from 5 million in early 2015. Also, during the same period, the number of active users increased from 3 million to 8 million per month.

Woowa Brothers also raised $ 320 million in 2018, bringing its corporate value to $ 2.6 billion. Currently, we are accelerating the development of overseas markets including Vietnam.

What is Vietnam's food delivery venture Vietnammm?

Vietnammm has more than 400 restaurants listed on the internet and processes more than 20,000 orders a month. According to Vietnammm CEO Jochem Lisser, initially mostly foreign users, Vietnamese users are now beginning to occupy the market share.

Vietnammm started operations in Ho Chi Minh City, Vietnam and is currently expanding in Hanoi and Da Nang. Vietnammm boasts an overwhelming market share in Ho Chi Minh City.

From Japanese people stationed in Vietnam, "It can be used for various purposes", "You can easily order even if you don't speak English or Vietnamese very much", "Anyone can enjoy the food of the restaurant you care about" It is recognized.

Woowa Brothers launches food delivery service in Ho Chi Minh

Woowa Brothers, known to everyone in South Korea, announced that it will complete beta service testing later this month and launch a food delivery service app in Vietnam earlier next month. In the future, we plan to develop services in major cities throughout Vietnam, including Hanoi, the capital of Vietnam, but we have announced that we will develop services from around Ho Chi Minh, Vietnam's largest economy.

Woowa Brothers plans to fully develop core businesses such as "Baemin Fresh" and "Baemin Cook" in Vietnam this year, following "Baemin". is. We will combine these core businesses more organically to maximize synergies.

Grab Food goes to food delivery service in Vietnam

In June 2018, GrabFood launched a delivery service in Vietnam. As of January 2019, Grab's orders have surged 25 times compared to last year.

Vietnam's local economic commentators say the demand for Vietnam's food delivery services is high. According to Vietnamese market research firm GCOMM, in a recent survey of 600 food delivery app users, 99% of users said they use food delivery services 2-3 times a month.

Vietnam's food delivery market is expected to reach $ 38 million in 2020.

This time, we introduced the news of Vietnam's food delivery market. In Vietnam, regulations are looser than in Japan, so the sharing economy utilizing IT is booming. In particular, we are paying attention to the grab group that develops ride sharing, which has taken over the Asian business from Uber, and SoftBank Vision Fund has also invested.

Grab Grab Asia Fast Growing Company Raises $ 1.46 Billion from SoftBank to Revaluate $ 14 Billion

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