Sony Corporation announced on May 21 that it will withdraw from the unsold market of mobile phones, including Vietnam, in 2020, reducing costs by 57%.
Sony Mobile Communications, a wholly owned subsidiary of Sony, will review its business strategy due to sluggish sales. This time, the areas where the business will be reduced have indicated withdrawal from Southeast Asia, including India, Australia, Canada, South America, Africa, the Middle East, and Vietnam. He also expressed his intention to manage Japan, Europe, Taiwan, and Hong Kong as priority areas in the future.
Regarding the financial results for the fiscal year ending March 2019, Sony has sold 6.5 million mobile phones worldwide, but its market share is 1%, and sales from the mobile business have fallen by 50% year-on-year. It was. Ultimately, the operating loss of the mobile phone business will be 97 billion yen. The sluggish sales of Sony's smartphone business are attributed to higher prices than its competitors, lack of redesign, and lack of novelty.
Sony restructuring smartphone business
As part of its business review, Sony has announced that it will halve its mobile workforce by 2020. This will transfer approximately 2,000 employees to restructuring and other business units. As a recent review of the mobile business, Sony has closed its smartphone factory in Beijing and is shifting production to a factory in Thailand.
Vingroup smartphone business | Vietnam
This time, we have introduced the news of Sony's smartphone business's sluggish sales and withdrawal from the Vietnamese market. In contrast to Sony's global restructuring of its smartphone business, the Vietnamese conglomerate Vingroup is investing in its smartphone business.
Vingroup is promoting the application of QR code payment at 73 VinMart stores nationwide using the "Scan & Go" app developed by Vingroup. In addition, VinMart's shopping handbook and "Scan & Go" QR code payment will allow you to experience "VinMart shopping even in remote areas".
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