Otoya Vietnam: Directly deploying franchise elimination in Ho Chi Minh City

Ootoya Vietnam Ho Chi Minh to eliminate franchise and directly manage

[Vietnam] Ootoya Holdings Co., Ltd. (Musashino City, Tokyo), which operates a set meal chain "Ootoya Rice Restaurant," canceled its franchise agreement in Vietnam in late April and made one open store (Ho Chi Minh City) directly managed. Switch. In the future, we plan to directly manage "Ootoya Rice Shop" in Vietnam.

In 2014, we signed a franchise agreement with MESA Asia Pacific Trading Service, which sells cosmetics and daily necessities, and eats and drinks in Vietnam, but the business development did not progress. Ootoya Vietnam, a wholly owned subsidiary established in Vietnam in September last year, will take over the management of one store that is open.

Vietnam Ootoya was established in September 2018. It is capitalized at 100 million VND (about 480,000 yen) and is wholly owned by Ootoya Holdings.

Source: newsclip

Ootoya is expanding overseas, and has been successful with five stores in Hong Kong. As a way of developing business, it is characteristic to open a store in Central, which is the center of finance, and in Aeon, which is in ancient times (Quarry Bay) where many Japanese expatriates live.

While I have supported dozens of companies and Japanese corporations as an accounting consultant in Hong Kong, restaurants are an industry where relatively growth is expected even when expanding overseas.

Vietnam is the region that Ootoya expects to be a promising market in Asia. Not only Ootoya, but UNIQLO plans to open a store in Ho Chi Minh City in the fall of 2019 with Mitsubishi Corporation.

Reference: Ootoya Hong Kong store

Suddenly pay attention to the overseas expansion of steak pepper lunch

In addition, we would like to pay attention to the overseas expansion of PEPPER FOOD SERVICE Co., Ltd., which is known as "Ikinari Steak" in Japan. Many people who lived in Asia have heard the name "pepper lunch" once. Even in a city like Causeway Bay in Hong Kong, where I lived, or Shibuya in Japan, it was a great success for Hong Kongers.

In the future, the market that has been successful in such overseas expansion is expected to grow economically, and has full potential as a market, so I would like to expect it.

Reference: Pepper Food Service

 

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