Vietnam creates tourism brand at festival in Halong Bay, Danang

Vietnam creates tourist destination brand at festival and festival in Halong Bay, Danang

The world's most popular resorts are home to famous festivals that everyone knows about.
Whether it's the Carnival of Rio de Janeiro, Mardi Gras of New Orleans, the Oktoberfest in Munich, Japanese cherry blossoms, King's Day in Amsterdam or Songkran in Bangkok, everyone can imagine where to go from the festival.

Then, how can Vietnam spread its unique rich nature and traditional culture to the world and be recognized as a world-class tourist resort?

Successful branding at Japanese tourist destinations at festivals

According to the Vietnam Tourism Agency, the number of Vietnamese tourists traveling to Japan has increased six-fold over the last five years. From 55,000 in 2012 to 308,900 in 2017, the annual growth rate is 41.4%. In the first three months of 2018, 86,300 Vietnamese traveled to Japan, an increase of 16.3% compared to the same period in 2017.

Since 2016, Japan has become one of the staple destinations for tourists in Vietnam. So why do Vietnamese love Japan? Vietnam Tourism Management believes that Japan's natural beauty, rich cultural heritage, comfortable climate, prosperous industries, unique and traditional temples and festivals all attract tourists in Vietnam.

Many festivals and festivals are held in Japan throughout the year. From late March to early May, the cherry blossom viewing festival attracts millions of tourists from all over the world.

Thousands of local festivals are held each year, such as the Tanabata Festival, Obon Festival, summer festivals, autumn festivals, and agricultural festivals. Travelers can experience traditional dining, play and culture.

Cultural and traditional festivals have been held not only in Japanese festivals but also in Asian countries, America and Europe, and have played an essential role in making tourism more attractive. Various festivals are effective ways to enhance your brand as a tourist destination.

Halong Festival at World Heritage Halong Bay 2018 Tourist destinations growing in northern Vietnam

On the night of April 28, 2018, in the center of Bai Chay, Halong City, the Sun Carnival Square was filled with the cheers and applause of the thousands who attended the Halong Festival 2018.

Local artists who are active on the international stage, the festival that combines traditional and contemporary art impressed tourists through the fireworks display.

The abundant natural beauty found throughout Vietnam is very attractive. Halong Bay was registered as a World Natural Heritage in 1994, and Halong Carnival 2018 will attract more tourists. Halong Bay attracted 7.5 million visitors in the first half of 2018, compared with the same period in 2017, the number of tourists increased by 261 TP1T, and the revenue of tourism increased by 311 TP1T.

Danang International Fireworks Festival A popular tourist destination in central Vietnam

Da Nang has been hosting the International Fireworks Festival since 2008 as the economic and tourism center of central Vietnam. It will be held for 5 weeks in 2019.

“We are very pleased to meet you,” said Tran Chi Cuong, Deputy Director of the Ministry of Tourism, Danang. “The number of tourists to Da Nang was 1.5 million during the two months of Da Nang International Fireworks Festival 2018. As the number of tourists increased significantly during the fireworks festival, 80% compared to the same period in 2017. We have recorded ~ 90% occupancy. "

To make the Danang International Fireworks Festival a world-renowned festival, the sponsoring Sun Group will collaborate with private companies, local governments, world-renowned artists, and dancers to enliven the event.

Festival is necessary for branding as a tourist destination

The Halong Festival and Da Nang International Fireworks Festival show how Vietnam can succeed in creating tourism brands. Further development of these festivals requires a common vision and strategic investment.

This time, we introduced Halong Bay and tourist destinations in Da Nang. In Vietnam, a variety of events have recently been on the rise, further attracting travelers.

In November 2019, a fashion show for the junior generation of Vietnam will be held. When you go to Vietnam, please participate in festival events.

Vietnam Junior Fashion Week opens in November!

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