{"id":5798,"date":"2019-05-15T08:51:43","date_gmt":"2019-05-14T23:51:43","guid":{"rendered":"https:\/\/asia-prop.com\/?p=5798"},"modified":"2022-05-22T16:35:34","modified_gmt":"2022-05-22T07:35:34","slug":"vietnamese-retail-business-and-growth-of-shopping-mall","status":"publish","type":"post","link":"https:\/\/asia-prop.com\/vi\/column\/vietnamese-retail-business-and-growth-of-shopping-mall\/","title":{"rendered":"Ho\u00e0n c\u1ea3nh \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb Vi\u1ec7t Nam v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c trung t\u00e2m mua s\u1eafm"},"content":{"rendered":"

Ho\u00e0n c\u1ea3nh \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb Vi\u1ec7t Nam v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c trung t\u00e2m mua s\u1eafm<\/h2>\n\n\n\n

Th\u1ef1c tr\u1ea1ng th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng Vi\u1ec7t Nam<\/h3>\n\n\n\n

C\u1eeda h\u00e0ng nh\u1ecf t\u1ea1i Vi\u1ec7t Nam th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9iTrung t\u00e2m mua s\u1eafm <\/strong><\/a>th\u00e1ch \u0111\u1ea5u. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, c\u00e1c si\u00eau th\u1ecb v\u00e0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i ki\u1ec3u ph\u01b0\u01a1ng T\u00e2y \u0111\u00e3 m\u1edf r\u1ed9ng nhanh ch\u00f3ng. C\u00e1c th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 gi\u1eef kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean khi to\u00e0n b\u1ed9 ng\u00e0nh b\u00e1n l\u1ebb tr\u1ea3i qua m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i l\u1edbn.<\/p>\n\n\n\n

Th\u1eadm ch\u00ed ng\u00e0y nay, c\u00e1c c\u1eeda h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng l\u00e0 nh\u1eefng nh\u00e0 cung c\u1ea5p quan tr\u1ecdng. Khi Vi\u1ec7t Nam chuy\u1ec3n sang qu\u1ed1c gia c\u00f3 thu nh\u1eadp trung b\u00ecnh, c\u00e1c doanh nghi\u1ec7p nh\u1ecf \u0111ang t\u00ecm ki\u1ebfm c\u00e1c c\u1eeda h\u00e0ng nh\u01b0 nh\u00e0 h\u00e0ng th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 trang web.<\/p>\n\n\n\n

Hi\u1ec7n t\u1ea1i, Vi\u1ec7t Nam c\u00f3 GDP b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi kho\u1ea3ng 2.600 \u0111\u00f4 la, ti\u1ebfn g\u1ea7n \u0111\u1ebfn 3.000 \u0111\u00f4 la. Trong khi GDP \u0111ang b\u00f9ng n\u1ed5, s\u1ed1 l\u01b0\u1ee3ng ch\u1ee3 truy\u1ec1n th\u1ed1ng l\u00e0 kho\u1ea3ng 8.500, g\u1ea7n nh\u01b0 kh\u00f4ng thay \u0111\u1ed5i so v\u1edbi 5 n\u0103m tr\u01b0\u1edbc, theo d\u1eef li\u1ec7u t\u1eeb C\u1ee5c Th\u1ed1ng k\u00ea Vi\u1ec7t Nam.<\/p>\n\n\n\n

Ch\u1ee3 Gi\u1ea3ng V\u00f5 s\u00f4i \u0111\u1ed9ng \u1edf trung t\u00e2m H\u00e0 N\u1ed9i n\u1ed5i ti\u1ebfng v\u1ec1 \u0111\u1ed9 t\u01b0\u01a1i s\u1ed1ng khi ch\u1ebf bi\u1ebfn v\u00e0 cung c\u1ea5p c\u00e1 v\u00e0 g\u00e0 s\u1ed1ng t\u1ea1i ch\u1ed7. \u0110i\u1ec1u n\u00e0y tr\u00e1i ng\u01b0\u1ee3c v\u1edbi c\u00e1c si\u00eau th\u1ecb cung c\u1ea5p th\u1ecbt v\u00e0 c\u00e1 \u0111\u00f4ng l\u1ea1nh.<\/p>\n\n\n\n

Ch\u1ecb Nguy\u1ec5n Ho\u00e0i Thu, 35 tu\u1ed5i, nh\u00e2n vi\u00ean ng\u00e2n h\u00e0ng v\u00e0 l\u00e0 b\u00e0 m\u1eb9 hai con, cho bi\u1ebft h\u1ea7u nh\u01b0 ng\u00e0y n\u00e0o ch\u1ecb c\u0169ng mua s\u1eafm \u1edf ch\u1ee3 truy\u1ec1n th\u1ed1ng, n\u01a1i \u0111a d\u1ea1ng h\u01a1n v\u00e0 r\u1ebb h\u01a1n si\u00eau th\u1ecb t\u1eeb 20-30%.<\/p>\n\n\n\n

Theo kh\u1ea3o s\u00e1t do h\u00e3ng nghi\u00ean c\u1ee9u Nielsen th\u1ef1c hi\u1ec7n n\u0103m 2018, trung b\u00ecnh m\u1ed7i th\u00e1ng, ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111\u1ebfn ch\u1ee3 truy\u1ec1n th\u1ed1ng kho\u1ea3ng 19 l\u1ea7n. M\u1eb7t kh\u00e1c, t\u00f4i mua s\u1eafm t\u1ea1i si\u00eau th\u1ecb v\u00e0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i kho\u1ea3ng 10 l\u1ea7n m\u1ed9t th\u00e1ng.<\/p>\n\n\n\n

T\u0103ng tr\u01b0\u1edfng TTTM (Bingroup, AEON MALL)<\/h3>\n\n\n\n

Trung t\u00e2m mua s\u1eafm \u0111\u00e3 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y.<\/p>\n\n\n\n

Theo C\u1ee5c Th\u1ed1ng k\u00ea Vi\u1ec7t Nam, s\u1ed1 l\u01b0\u1ee3ng si\u00eau th\u1ecb \u1edf Vi\u1ec7t Nam v\u00e0o kho\u1ea3ng 1.000 v\u00e0o n\u0103m 2017, nh\u01b0ng nhu c\u1ea7u \u0111ang t\u0103ng l\u00ean khi t\u1ea7ng l\u1edbp trung l\u01b0u gia t\u0103ng. Vingroup, nh\u00e0 b\u00e1n l\u1ebb l\u1edbn nh\u1ea5t Vi\u1ec7t Nam, c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng g\u1ea5p \u0111\u00f4i s\u1ed1 l\u01b0\u1ee3ng si\u00eau th\u1ecb l\u00ean 200 v\u00e0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i l\u00ean h\u01a1n 4.000 v\u00e0o n\u0103m 2020.<\/p>\n\n\n\n

Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng ch\u1ebf bi\u1ebfn v\u00e0 b\u00e1n th\u1ecbt v\u00e0 c\u00e1 t\u01b0\u01a1i t\u1ea1i ch\u1ed7, c\u00e1c si\u00eau th\u1ecb \u0111\u00f3ng g\u00f3i v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Ng\u00e0nh b\u00e1n l\u1ebb \u0111ang chuy\u1ec3n sang phong c\u00e1ch b\u00e1n h\u00e0ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 ch\u00e2u \u00c2u v\u00e0 M\u1ef9 \u0111ang thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i. N\u0103m ngo\u00e1i, c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i Nh\u1eadt B\u1ea3n Sumitomo Corporation \u0111\u00e3 tham gia kinh doanh si\u00eau th\u1ecb Vi\u1ec7t Nam v\u00e0 Aeon Mall c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng t\u1ea1i c\u00e1c trung t\u00e2m mua s\u1eafm c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Gi\u00e1 thu\u00ea l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 trong th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb (Seven-Eleven, Fujimart) <\/h3>\n\n\n\n

M\u1eb7c d\u00f9 t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf m\u1ea1nh m\u1ebd kho\u1ea3ng 7%, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb l\u00e0 m\u1ed9t ph\u00e2n kh\u00fac c\u1ea1nh tranh cao. Theo truy\u1ec1n th\u00f4ng \u0111\u1ecba ph\u01b0\u01a1ng, gi\u00e1 thu\u00ea t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh thu\u1ed9c h\u00e0ng cao nh\u1ea5t \u0110\u00f4ng Nam \u00c1, g\u00e2y \u00e1p l\u1ef1c l\u00ean thu nh\u1eadp doanh nghi\u1ec7p.<\/p>\n\n\n\n

Khi m\u1edf c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i TP.HCM v\u00e0o n\u0103m 2017, 7-Eleven \u0111\u00e3 c\u00f4ng b\u1ed1 k\u1ebf ho\u1ea1ch m\u1edf 100 c\u1eeda h\u00e0ng trong v\u00f2ng 3 n\u0103m, nh\u01b0ng hi\u1ec7n ch\u1ec9 c\u00f3 kho\u1ea3ng 30 c\u1eeda h\u00e0ng.<\/p>\n\n\n\n

Fujimart Vi\u1ec7t Nam cho bi\u1ebft: \u201cHi\u1ec7n t\u1ea1i, ch\u00fang t\u00f4i s\u1ebd c\u1ea1nh tranh v\u1edbi c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng h\u01a1n l\u00e0 c\u00e1c si\u00eau th\u1ecb kh\u00e1c.<\/p>\n\n\n\n

\nhttps:\/\/asia-prop.com\/column\/super-bigc-vietnam-stops-buying-clothing\/\n<\/div><\/figure>\n\n\n\n
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Gi\u1edbi thi\u1ec7u v\u1ec1 b\u1ea5t \u0111\u1ed9ng s\u1ea3n Suzuki H\u1ed3 Ch\u00ed Minh<\/span><\/span><\/p>\n<\/div>\n

Ch\u00fang t\u00f4i h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng Nh\u1eadt B\u1ea3n mua v\u00e0 thu\u00ea b\u1ea5t \u0111\u1ed9ng s\u1ea3n (c\u0103n h\u1ed9, c\u0103n h\u1ed9 d\u1ecbch v\u1ee5, v\u0103n ph\u00f2ng, \u0111\u1ea5t kinh doanh) t\u1ea1i H\u1ed3 Ch\u00ed Minh. Ngo\u00e0i ra, th\u00f4ng qua Internet, ch\u00fang t\u00f4i cung c\u1ea5p th\u00f4ng tin \u0111\u1ed9c \u0111\u00e1o c\u1ee7a H\u1ed3 Ch\u00ed Minh v\u00e0 th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Vi\u1ec7t Nam.<\/p>\n

N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi ho\u1eb7c y\u00eau c\u1ea7u li\u00ean quan \u0111\u1ebfn th\u00f4ng tin nh\u00e0 chung c\u01b0 v\u00e0 th\u00f4ng tin b\u1ea5t \u0111\u1ed9ng s\u1ea3n, c\u0169ng nh\u01b0 th\u00f4ng tin \u0111\u1ecba ph\u01b0\u01a1ng v\u1ec1 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i.<\/p>\n\n\n\n

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H\u1ecfi \u0111\u00e1p v\u1ec1 C\u0103n h\u1ed9 cho thu\u00ea (mi\u1ec5n ph\u00ed)<\/a><\/div>\n<\/div>\n\n\n\n
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T\u00ecnh h\u00ecnh \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t Nam v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c trung t\u00e2m mua s\u1eafm T\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng c\u1ee7a Vi\u1ec7t Nam C\u00e1c c\u1eeda h\u00e0ng nh\u1ecf c\u1ee7a Vi\u1ec7t Nam th\u00e1ch th\u1ee9c c\u00e1c trung t\u00e2m mua s\u1eafm th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, c\u00e1c si\u00eau th\u1ecb ki\u1ec3u ph\u01b0\u01a1ng T\u00e2y v\u00e0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i\u2026<\/p>","protected":false},"author":1,"featured_media":6186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[68,144],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/asia-prop.com\/vi\/wp-json\/wp\/v2\/posts\/5798"}],"collection":[{"href":"https:\/\/asia-prop.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asia-prop.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asia-prop.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asia-prop.com\/vi\/wp-json\/wp\/v2\/comments?post=5798"}],"version-history":[{"count":13,"href":"https:\/\/asia-prop.com\/vi\/wp-json\/wp\/v2\/posts\/5798\/revisions"}],"predecessor-version":[{"id":91426,"href":"https:\/\/asia-prop.com\/vi\/wp-json\/wp\/v2\/posts\/5798\/revisions\/91426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asia-prop.com\/vi\/wp-json\/wp\/v2\/media\/6186"}],"wp:attachment":[{"href":"https:\/\/asia-prop.com\/vi\/wp-json\/wp\/v2\/media?parent=5798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asia-prop.com\/vi\/wp-json\/wp\/v2\/categories?post=5798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asia-prop.com\/vi\/wp-json\/wp\/v2\/tags?post=5798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}