{"id":6406,"date":"2019-05-27T19:59:39","date_gmt":"2019-05-27T10:59:39","guid":{"rendered":"https:\/\/asia-prop.com\/?p=6406"},"modified":"2021-06-25T12:29:11","modified_gmt":"2021-06-25T03:29:11","slug":"sony-smart-phone-restructure-vietnam","status":"publish","type":"post","link":"https:\/\/asia-prop.com\/en\/column\/sony-smart-phone-restructure-vietnam\/","title":{"rendered":"Sony withdraws from smartphone business | Vietnam"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_36_1 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of contents\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;\"><svg style=\"fill: #999999;color:#999999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999999;color:#999999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asia-prop.com\/en\/column\/sony-smart-phone-restructure-vietnam\/#%E3%82%BD%E3%83%8B%E3%83%BC%E3%81%AF%E3%82%B9%E3%83%9E%E3%83%9B%E3%81%AE%E4%BA%8B%E6%A5%AD%E3%82%92%E6%92%A4%E9%80%80_%E3%83%99%E3%83%88%E3%83%8A%E3%83%A0\" title=\"Sony withdraws from smartphone business | Vietnam\">Sony withdraws from smartphone business | Vietnam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asia-prop.com\/en\/column\/sony-smart-phone-restructure-vietnam\/#%E3%82%BD%E3%83%8B%E3%83%BC%E3%81%AE%E3%82%B9%E3%83%9E%E3%83%9B%E4%BA%8B%E6%A5%AD%E3%81%AE%E4%B8%8D%E6%8C%AF_%E3%83%99%E3%83%88%E3%83%8A%E3%83%A0\" title=\"Sony&#039;s smartphone business is sluggish | Vietnam  \">Sony&#039;s smartphone business is sluggish | Vietnam  <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asia-prop.com\/en\/column\/sony-smart-phone-restructure-vietnam\/#%E3%82%BD%E3%83%8B%E3%83%BC%E3%81%AF%E3%82%B9%E3%83%9E%E3%83%9B%E4%BA%8B%E6%A5%AD%E3%82%92%E3%83%AA%E3%82%B9%E3%83%88%E3%83%A9\" title=\"Sony restructuring smartphone business \">Sony restructuring smartphone business <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asia-prop.com\/en\/column\/sony-smart-phone-restructure-vietnam\/#%E3%83%93%E3%83%B3%E3%82%B0%E3%83%AB%E3%83%BC%E3%83%97%E3%81%AE%E3%82%B9%E3%83%9E%E3%83%9B%E4%BA%8B%E6%A5%AD_%E3%83%99%E3%83%88%E3%83%8A%E3%83%A0\" title=\"Vingroup smartphone business | Vietnam \">Vingroup smartphone business | Vietnam <\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%82%BD%E3%83%8B%E3%83%BC%E3%81%AF%E3%82%B9%E3%83%9E%E3%83%9B%E3%81%AE%E4%BA%8B%E6%A5%AD%E3%82%92%E6%92%A4%E9%80%80_%E3%83%99%E3%83%88%E3%83%8A%E3%83%A0\"><\/span>Sony withdraws from smartphone business | Vietnam<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sony Corporation announced on May 21 that it will withdraw from the unsold market of mobile phones, including Vietnam, in 2020, reducing costs by 57%.<\/p>\n\n\n\n<p>Sony Mobile Communications, a wholly owned subsidiary of Sony, will review its business strategy due to sluggish sales. This time, the areas where the business will be reduced have indicated withdrawal from Southeast Asia, including India, Australia, Canada, South America, Africa, the Middle East, and Vietnam. He also expressed his intention to manage Japan, Europe, Taiwan, and Hong Kong as priority areas in the future.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"http:\/\/asia-prop.com\/wp-content\/uploads\/2019\/05\/sony.png\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/asia-prop.com\/wp-content\/uploads\/2019\/05\/sony.png\" alt=\"\" class=\"wp-image-6408\" width=\"495\" height=\"280\" srcset=\"https:\/\/asia-prop.com\/wp-content\/uploads\/2019\/05\/sony.png 640w, https:\/\/asia-prop.com\/wp-content\/uploads\/2019\/05\/sony-300x170.png 300w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><figcaption><a href=\"http:\/\/asia-prop.com\/wp-content\/uploads\/2019\/05\/sony.png\">Smartphone business structural reform<\/a><\/figcaption><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"%E3%82%BD%E3%83%8B%E3%83%BC%E3%81%AE%E3%82%B9%E3%83%9E%E3%83%9B%E4%BA%8B%E6%A5%AD%E3%81%AE%E4%B8%8D%E6%8C%AF_%E3%83%99%E3%83%88%E3%83%8A%E3%83%A0\"><\/span>Sony&#039;s smartphone business is sluggish | Vietnam  <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Regarding the financial results for the fiscal year ending March 2019, Sony has sold 6.5 million mobile phones worldwide, but its market share is 1%, and sales from the mobile business have fallen by 50% year-on-year. It was. Ultimately, the operating loss of the mobile phone business will be 97 billion yen. The sluggish sales of Sony&#039;s smartphone business are attributed to higher prices than its competitors, lack of redesign, and lack of novelty.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"%E3%82%BD%E3%83%8B%E3%83%BC%E3%81%AF%E3%82%B9%E3%83%9E%E3%83%9B%E4%BA%8B%E6%A5%AD%E3%82%92%E3%83%AA%E3%82%B9%E3%83%88%E3%83%A9\"><\/span>Sony restructuring smartphone business <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As part of its business review, Sony has announced that it will halve its mobile workforce by 2020. This will transfer approximately 2,000 employees to restructuring and other business units. As a recent review of the mobile business, Sony has closed its smartphone factory in Beijing and is shifting production to a factory in Thailand.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%93%E3%83%B3%E3%82%B0%E3%83%AB%E3%83%BC%E3%83%97%E3%81%AE%E3%82%B9%E3%83%9E%E3%83%9B%E4%BA%8B%E6%A5%AD_%E3%83%99%E3%83%88%E3%83%8A%E3%83%A0\"><\/span>Vingroup smartphone business | Vietnam <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This time, we have introduced the news of Sony&#039;s smartphone business&#039;s sluggish sales and withdrawal from the Vietnamese market. In contrast to Sony&#039;s global restructuring of its smartphone business, the Vietnamese conglomerate Vingroup is investing in its smartphone business.<\/p>\n\n\n\n<p>Vingroup is promoting the application of QR code payment at 73 VinMart stores nationwide using the &quot;Scan &amp; Go&quot; app developed by Vingroup. In addition, VinMart&#039;s shopping handbook and &quot;Scan &amp; Go&quot; QR code payment will allow you to experience &quot;VinMart shopping even in remote areas&quot;.  <\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-\u30db\u30fc\u30c1\u30df\u30f3\u306e\u4e0d\u52d5\u7523\u306e\u8cfc\u5165\u30fb\u6295\u8cc7\u30fb\u58f2\u5374\u30fb\u8cc3\u8cb8\uff5c\u9234\u6728\u4e0d\u52d5\u7523\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/asia-prop.com\/column\/vingroup-vinmart-smartphone-application\/\n<\/div><figcaption>\u3000<br><br><br><br><\/figcaption><\/figure>\n\n\n\n<div class=\"call-to-action\">\n<p><span style=\"color: #000000;\"><span class=\"cta1\">About Suzuki Property Vietnam Co., Ltd in Ho Chi Minh City<\/span><\/span><\/p>\n<\/div>\n<p>We support clients to buy and rent real estate (condominiums, serviced apartments, offices, business land) in Ho Chi Minh. We also provide you with the latest information about Ho Chi Minh City and Vietnam through the internet.<\/p>\n<p>If you have any questions or requests, including condominium and property information, as well as local information about Ho Chi Minh City, please feel free to contact us.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"is-content-justification-center is-layout-flex wp-container-1 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/asia-prop.com\/en\/contact\/\" style=\"border-radius:10px;background-color:#ffa41c\">Inquiries about Condominiums for rent (free)<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Sony withdraws from smartphone business | Vietnam Sony Corporation announced on May 21 that it will withdraw from the unsold market of mobile phones including Vietnam in 2020 and reduce costs by 57%. Sony Moba, a wholly owned subsidiary of Sony ...<\/p>","protected":false},"author":1,"featured_media":6410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[68,144],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" 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